Curt Viebranz joined George Washington’s Mount Vernon in 2012 as president. He brought with him years of experience working in cable and internet corporations.
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Digital Reach
A variety of initiatives were undertaken, including expanding the organization’s digital reach to ensure anyone searching for Washington online would come to Mount Vernon’s website. A new interactive map that highlights key locations from Washington’s life was added to the website.2 A virtual tour of the Mansion and outbuildings that allows people to experience buildings and rooms was also created.3 Two mobile apps were created for visitors to use while on site. The Mount Vernon App contained an interactive map and Agent 711: Spy Adventure App moved guests across the estate while cracking codes.4
On-Site Programming
In addition to the digital push, new and exciting events were happening in person on the estate. The Fred W. Smith National Library for the Study of George Washington opened in the fall of 2013. The following year, the George Washington Leadership Institute was launched at the Library. This program gives people the opportunity to discuss leadership case studies of Washington and his contemporaries.5 Trick-or-treating also made its debut during Viebranz’s time as president.6 As did Camp Washington, the organization’s first summer day camp.7 The first 5K and 10K road races were introduced under Viebranz as well.8
Mount Vernon's Enslaved Community
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Jeanette Patrick
George Washington's Mount Vernon
Slavery at Mount Vernon
At the time of George Washington’s death, the Mount Vernon estate’s enslaved population consisted of 317 people.
Learn moreNotes
1 Annual Report of the Council of the Mount Vernon Ladies’ Association of the Union 2014 (Mount Vernon, VA: The Mount Vernon Ladies Association, 2015) 7.
2 Annual Report 2014, 9.
3 Annual Report 2014, 10.
4 Annual Report of the Council of the Mount Vernon Ladies’ Association of the Union 2015 (Mount Vernon, VA: The Mount Vernon Ladies Association, 2016) 10.
5 Annual Report 2015, 19.
6 Annual Report 2014, 9.
7 Annual Report 2015, 17.
8 Annual Report of the Council of the Mount Vernon Ladies’ Association of the Union 2016 (Mount Vernon, VA: The Mount Vernon Ladies Association, 2017) 20.
9 Annual Report 2015, 16.
10 Annual Report 2016, 11.
11 Annual Report 2016, 7.